Formerly known as Club Lake Jackson, this small apartment complex is hidden away in the urban forest north of Tallahassee among rolling hills and some of the biggest live oaks you’ll see. Expressed at inception as condominia in an early 1980’s postmodernist style (àla Michael Graves), this blue and white property was re-imagined more authentically in a modern “Fish Camp” expression owing to the simple lines and lake and woodland context with a more appropriate organic color scheme.
An updated lakefront clubhouse reinforces the theme and communicates the tranquil woodland waterfront lifestyle to new prospects effortlessly.
Services included Color Programming, constrained by the palette offered in the chosen cladding materials and an existing roofing color. Cost efficiencies were realized in painting some of the the existing vinyl siding to correlate to the developed materials palette and fresh new cladding. Other services provided were Naming, Branding, Brand Communications, Sign Planning and Message Scheduling and Landscape Design.
