A smaller 84-unit multi-family property that could be correctly be described as an enclave was divorced from its former boot camp expression and married to a garden patio community.  Multiple colorways and a fresh landscape expression embroidered around individual first-floor patios increased the marketability and sociability of this asset.  A graphics and lighting program simultaneously increased the visibility and security of the village-like property without losing any intimacy.  This property bridges the south Tampa Bayshore/Westshore neighborhoods conveniently with easy access to Tampa and St. Pete.

Property services featured Property Analysis, Color Programming, Naming, Branding, Brand Communications, Lighting Design and Specification, Fenestration Specification, Landscape Design, and Amenity upgrades.

Arbor Alley communications montage.
Arbor Alley communications montage.
Arbor Alley logo. The references to context are subtle and maintained through the communications package.
Arbor Alley logo. The references to context are subtle and maintained through the communications package.
The before expression is unadorned and a little "boot camp" in execution.
The before expression is unadorned and a little "boot camp" in execution.
The back sides at least offered a little articulation to play with, but it was probably a matter of practicality versus one of design intent.
The back sides at least offered a little articulation to play with, but it was probably a matter of practicality versus one of design intent.
The front stairwells at least offered some trim we could elevate and extend. These trim boards also serve to delineate areas of cladding in a purposeful way.
The front stairwells at least offered some trim we could elevate and extend. These trim boards also serve to delineate areas of cladding in a purposeful way.
A number of colorways were explored in association with the available colors for re-roofing. This is a good spot to remind that roofing is an immutable color cue that lasts for 25 years or more. Must be a consideration.
A number of colorways were explored in association with the available colors for re-roofing. This is a good spot to remind that roofing is an immutable color cue that lasts for 25 years or more. Must be a consideration.
Selected Colorway - Light roof color will darken with age to something approaching the lighter accent color. Attractive if it weathers evenly, blotchy if under a tree or uneven.
Selected Colorway - Light roof color will darken with age to something approaching the lighter accent color. Attractive if it weathers evenly, blotchy if under a tree or uneven.
A second, warmer color for the roofing. A color like this will associate with a good number of landscape materials, show less variation in color as it's darker. The yellow color in the stairwells is intentional as the stairwells light gold in the evening, like a hearth with a warm fire. Sometimes the subtle details carry a lot of weight.
A second, warmer color for the roofing. A color like this will associate with a good number of landscape materials, show less variation in color as it's darker. The yellow color in the stairwells is intentional as the stairwells light gold in the evening, like a hearth with a warm fire. Sometimes the subtle details carry a lot of weight.
A third roofing colorway harmonizes with the color program and the trim boards mitigate the contrast between the accent color and the gold stairwells. This looks good night and day.
A third roofing colorway harmonizes with the color program and the trim boards mitigate the contrast between the accent color and the gold stairwells. This looks good night and day.
Selected scheme with screening and landscape. The seagrapes will attune to this color palette year-round.
Selected scheme with screening and landscape. The seagrapes will attune to this color palette year-round.
Backside ground floor units get an extended patio and privacy screening. More usable space and a privacy-screened patio. There is a pedestrian pathway just off the patio that leads to the mailbox kiosk and the pool. Socialization is bound to occur.
Backside ground floor units get an extended patio and privacy screening. More usable space and a privacy-screened patio. There is a pedestrian pathway just off the patio that leads to the mailbox kiosk and the pool. Socialization is bound to occur.
Patio and a/c unit screening.
Patio and a/c unit screening.
An activated patio. A place to grill or have a Saturday morning brunch in good weather.
An activated patio. A place to grill or have a Saturday morning brunch in good weather.
Using paint to make the spaces more purposeful and compelling. First impressions are often make or break.
Using paint to make the spaces more purposeful and compelling. First impressions are often make or break.
A full color plan is essential to communicate clearly to contractors and it's less frustrating for them. Paint the picture of what you want.
A full color plan is essential to communicate clearly to contractors and it's less frustrating for them. Paint the picture of what you want.
Marque and communications development. All these subtle references echoing in your subconscious work towards making the communications relevant. Not always easy.
Marque and communications development. All these subtle references echoing in your subconscious work towards making the communications relevant. Not always easy.
Entrance and frontage concept images. At inception this property was wedged in between two street lamps with a good amount of oaks dimming the illumination. The incorporation of these beautiful wood-bracketed signs and banners illuminated the frontage fully at a more pedestrian scale and in a compelling way. You won't miss this place at night. And there's better security as a selling point.
Entrance and frontage concept images. At inception this property was wedged in between two street lamps with a good amount of oaks dimming the illumination. The incorporation of these beautiful wood-bracketed signs and banners illuminated the frontage fully at a more pedestrian scale and in a compelling way. You won't miss this place at night. And there's better security as a selling point.
Lamp post schematics for lamping and banners.
Lamp post schematics for lamping and banners.
Lamp post schematics for construction. They turned out really good.
Lamp post schematics for construction. They turned out really good.
Unitized unit ID has numbers that correlate to the unit doors. A better way to spend the cost of unit numbers in an interesting expression.
Unitized unit ID has numbers that correlate to the unit doors. A better way to spend the cost of unit numbers in an interesting expression.
A/C screening detail. Keeps the noise down in the vicinity of patios.
A/C screening detail. Keeps the noise down in the vicinity of patios.
Patio Privacy Fence schematic.
Patio Privacy Fence schematic.
Amenity and lighting study.
Amenity and lighting study.
Picnic Pavilion
Picnic Pavilion
Rear Patio alleyway study.
Rear Patio alleyway study.
Arbor Alley 28
Arbor Alley 28Communications and lighting study for frontage. These paired luminaries add security, define the entrances, and help brand the property.