30 West
A repositioning effort in 2014 and 2015 of the 264 unit Braden Lakes Property. Services included Naming, Branding, Brand Communications, and Amenity Enhancements. The repositioning resulted in one of the largest real estate transactions in Manatee County, Florida in 2015 with a significant margin.
Venus Rock, Paphos, Cyprus
Communications Design with Planning and Message Scheduling for expansion of the Secret Valley Golf Course at the Venus Rock Golf, Spa and Residential Resort near Paphos in Cyprus. Designs needed to integrate into context and be buildable locally.
Done in coordination with Gerbino and Associates.
The Valencian
Naming, Branding, and Architectural Repositioning for the four hundred-plus unit Dorado Apartment Complex. Color programming replaced the binary global color with 9 distinct colorways of 13 colors each to express a new world colonial village motif with enhanced fenestration to match and enhance the authenticity and deliver a strong sense of place.
Tradition at Palm Aire
Rebranding and new Brand Communications for an iconic and upmarket Sarasota apartment Community. Reprogramming of the clubhouse interior to correlate to that of an antebellum mansion that expresses like a boutique hotel on the inside. Architectural lighting for the clubhouse to communicate brand values to the high traffic frontage after sunset.
In coordination with Terry Winters Interior Design.
Mirasol Apartments
Color, Branding and Landscape Design for this iconic and historic Davis Island hotel in Tampa, Florida. Five period colorways were provided to properly dress this grand dame with a corresponding landscape design to express the asset better than any time in her history. Ongoing interior remodeling of the residential units and exterior amenities ensure the preeminence of this elegant and unique habitation.
Four Seasons, Nevis
Design, Communications Planning and Message Scheduling of a wayfinding program for the reopening of this landmark resort subsequent to a wrong-way hurricane. Design elements correlate to site design cues and the Four Seasons branding. This project was less than 90 days from concept to installation with significant coordination and logistics necessary.
Done in coordination with Gerbino and Associates.
Casa Corsicana
Naming, Branding, Communications, Landscape, and Amenity Design as well as Interior Design and Specifications for this saddened 53-unit garden apartment complex. Where there was once despair and blight there are now gardens, community amenities, and two non-fruiting olive groves in a Mediterranean-themed village with a waiting list. Probably our favorite and most compelling transformation.
1000 Lakeview
Color, Fenestration, Landscape, Amenity and Brand Communications for a sixties-era metal building re-envisioned as leased medical office space. Close proximity to a major regional hospital makes this property a sought-after office option at an appealing price point. Repurposing the unused gap between the buildings as break-space for residents and patients adds value without undue cost.
The Oaks at Lake Jackson
Formerly known as Club Lake Jackson, this small apartment complex is hidden away in the forest north of Tallahassee among rolling hills and some of the biggest live oaks you’ll see. Lightly expressed in blue and white as condominia in an early 1980’s postmodernist style (àla Michael Graves), the property was reimagined in a modern “fish Camp” expression owing to the simple lines of design and lake and woodland context.
Services included color programming constrained by the palette offered in the chosen siding material and an existing roofing color. Cost efficiencies were realized in painting the existing vinyl siding to correlate to the developed materials palette. Other services were Naming, Branding, Communications, and Landscape Design.
Arbor Alley
A smaller 84-unit multi-family property that could be best described as an enclave was divorced from its former “boot camp” expression and married to a garden patio community. Multiple colorways and a fresh landscape expression embroidered around individual first-floor patios increased the marketability and sociability of this asset. A graphics and lighting program simultaneously increased the visibility and security of the village-like property without losing any of the intimacy. This property bridges the south Tampa Bayshore and Westshore neighborhoods conveniently with easy access to downtown Tampa and St. Petersburg.
Property upgrades featured color, naming, branding, communications, lighting, fenestration, landscape design, picnic pavilions, pool landscape upgrade, and dog walk area.
Oak Bend Apartments
Originally conceived as cottage-style condominiums, the Amberton apartments had been unskillfully positioned as an Urban/Caribbean style product without much success. Aside from a lack of context- enhancing landscape, the color program paid no heed to the morphology of the architecture, immutable contextual component considerations, or color harmonies, nor the urban context and key demographics or addressable adjacencies of colleges and hospitals.
Services included a thoughtful and strategic composition of color, renaming, re-branding, communications, amenities, and landscaping, focused on preferred demographics. A four colorway repeat was implemented, at once respectful of the neighborhood and tastefully executed.
Children’s Cancer Center
A pro bono repositioning study of a regional assistance facility provided to a respected client and patron of the facility. The effort here is to mitigate impression elements that could impact the user community negatively while expressing the facility in a better and more compelling fashion, day and night. The most significant change would be the shaded exterior gallery, offered in three cost modalities. Minor changes to exterior cladding, decking, and lighting with updated and more expressive graphical elements pull the composition together and bring the facility up to date.