Color
COLOR STRATEGY / COLOR PROGRAMMING
No improvement to real property has a cost to benefit ratio more effective than a fresh and well-considered color program. Paint is an inexpensive branding tool that can change the perception of an asset immediately. The new superpaints apply easier, last longer, with high color retention and better coverage.
Repainting a property can run from four to six figures, depending on the number of units and the amount of detail addressed. Making a significant change to context lasting longer than a decade with an investment that significant warrants some careful consideration. At once, the colors should be current, and yet remain relevant over time. The implementation should allow for proper expression of the asset and provide an engaging marriage to context. For ten years or more.
Color Consulting and Color Programming from Key of See examines the context, fenestration, surfacing, cladding, roofing, architecture, amenities, adjacencies, brand communications, era and context to provide a well-reasoned suite of color expressions for our client properties. This extensive and nuanced evaluation results in multiple color design directions that are appropriate and unique and market the asset effectively. We make the color selection process easy.
And the colors are free.
Context
LANDSCAPE and AMENITY DESIGN
We can guess our affinity for the great outdoors is a part of our genetic memory. A sense passed on over time that became a hardwired part of our subconscious. A walk in the woods or along the shore, or even a plant near your desk seems to replace something missing and mitigate the daily stresses. Everyone should have a moment at the beginning or middle or end of their day to commune with the greenspace.
At Key of See we consider connections to context in all our designs, making the overall expression more harmonious and compelling. Where there is an established landscape, considerations of context help drive the color programming strategy. Where the context is challenging, we advocate for an enhanced landscape composed for the emotional bonding that drives tenant retention. Our amenity designs invite residents to engage with the context and community and build good memories and relationships.
Thoughtfully landscaped and generously shaded properties will always be a first choice for discerning prospects. A lush and activated context communicates vitality. Our ancestors sought out a lush and healthy context for survival. Most will acknowledge that the future also depends on a healthy sustainable context.
It’s in our nature.
Communication
NAMING, BRANDING and SIGNAGE
We’ve all heard the old aphorism; “A business with no sign is a sign of no business.” So then, what does a bad sign communicate? You could suppose a bad sign or poor branding indicates a lack of discernment and would attract like clients; people not over-concerned about how things appear. There is significant evidence to support that supposition.
In branding a community, the graphic communications should first be effective; legible and reflective of the contextual values: name, color, context, fenestration, architecture, theme and additionally, sensitivity to the period and style of the project architecture/context. These are not minor details – it’s how designers create an authentic expression to “set the stage”. And people respond positively to an authentic context in much the way they do to authentic people. They bond with them. And smart communication is more than just a marker; it encompasses every addressable component of context – much like a choir or concert – and ensures all the elements are in tune and expressing together.
Key of See strives to make your brand, communications, and context as authentic and persuasive as possible. Because well-expressed properties will attract that key demographic; the individual who cares about how things look.
Coordination
WHY WORK WITH KEY OF SEE
Key of See evaluates your asset holistically and addresses most to all of the project design questions in-house. We “paint the picture” for our clients, providing a coordinated suite of forward-looking design options that express more convincingly than those offered by a vendor brain trust. This reduces your design time and yet provides better options for expression.
Our presentations are replete with specifications of modality and materials and methods with metrics, suitable for soliciting bids and determining contract surety. Implement with clarity and confidence.
The corollary is that a coordinated, virtual, single-source design reads with more authenticity and credibility than ad-hoc, design by committee. Which also provides better and more enduring value with greater marketability at less cost, and additionally – if the asset isn’t a long-term proposition – an excellent expression of the property to a prospective buyer at the back end.
Challenges
WHAT CAN WE PROVIDE FOR YOU?
If you’ve navigated this far, one could surmise there may be some sort of design or communication or context challenge you’re facing, and the search algorithms or one of our clients have suggested we may be able to help. There’s nothing we enjoy more than a challenge. And there’s nothing more satisfying than a creative solution. Color, context, communication and creativity.